We attended our first show PGA Merchandise Show this year from January 22 to 25th in Orlando, FL. Post-show we’re pleased to say that we’re very excited about the future and were humbled by the intense positive feedback from so many top professionals in the industry.
In case you haven’t heard, the PGA Merchandise Show is an annual convention where thousands of new and well-known brands in the golf market get together and launch their new products and apparel, including equipment, golf carts, stylish resort wear, course maintenance products, and in our case, training aids.
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Preparing for the show
In terms of marketing and preparation, this was an undertaking. We’re a relatively new business, a very small team of golf-loving entrepreneurs, handling the operations on the back end and striving to make this awesome new product more visible to the golf market. The 2019 show was our first time attending as exhibitors, and with a bit of uncertainty as to proper preparation, expectations and outcomes, many questions were asked, and we learned what we can do better for next time.
Simplicity is the key concept behind our product and we portray this through sleek and effective branding, online presence, and booth setup. Booth signs, team polo shirts and relevant marketing materials maintained a simple, cohesive, and to-the-point layout and design. We wanted attendees to immediately recognize our logo — whether spotted in the New Product Zone, on the Expo floor, or on our team’s shirts and flyers throughout the show. After all, we’re showcasing a very simple yet effective product, requiring no more than a sleek glove and grip — and did we mention it’s legal for competitive play?
In preparing it was important to keep our main objectives in mind and set clear goals around the outcomes, as much as we could considering our lack of experience with previous trade shows. Main objectives included:
- introducing the Perfect Golf Grip to the world as the first golf product that guarantees every user a perfect grip every time
- meeting with key decision makers from golf clubs and academies around the world
- making new friends in the golf industry and brainstorming new ideas
- becoming aware of competitors and trends in the marketplace
- and of course, getting our name and our faces out there
During the show
During the show we met with decision makers, golf shop managers and buyers, golf writers, and instructors from all corners of the globe. Visitors to our booth showed genuine interest in this simple yet effective new product, and many specifically inquired about products for juniors. We noted this as something to look into for the future — perhaps the next addition to our product line.
We were featured in the New Product Zone alongside other first-time exhibitors and new products to the market. Here we had the opportunity to present the product and all of its wonderful benefits on stage, to an audience. Brian Mogg participated in the presentation and offered his professional insight, including his real-life experience with the Perfect Golf Grip as a day-to-day training aid in his golf academies.
Exhibiting in the New Product Zone gave us another opportunity to meet with visitors who may have missed our official booth. Here they were able to touch, feel, grope, grip, swing, and learn more about the product.
We informed visitors that the Perfect Golf Grip is the ONLY gripping product that absolutely guarantees the user a professional golfer’s grip no matter their playing level. We wanted each visitor to know that the Perfect Golf Grip:
- is easy and simple to use
- conforms to the rules of golf
- guarantees the perfect grip, and
- offers the highest quality tacky grip
Overall the show was a success. There as an overwhelming amount of excitement and positive feedback from PGA instructors, academies and members of the press.
Some things to do differently next year would be expanding the product line to include juniors and women’s products. A larger booth may be in the works as well, with space for a hitting mat where our booth visitors can try out the product for themselves. Overall we’re excited about the future and humbled by the positive feedback from the golf industry. The Perfect Golf Grip is definitely the next big thing in golf!
Interested in working with us?
If you didn’t have a chance to speak with us at the show, don’t worry! You may still qualify for special post-show promos and wholesale pricing. Simply fill out the contact form on our site, or email firstname.lastname@example.org and we’d be happy to discuss some options.